Click Fraud & Invalid Clicks
Google lets Negative KeyWord trigger Ad
By Jean-Pierre Khoueiri jp@ConstantClick.com
Hi there. This is a new blog so thanks for coming by for the “Grand Opening” (which isn’t so grand). If you have any ideas on how I can make it better, please let me know.
I hope the following article helps someone, I sure know it opened my eyes.
My client is in [...]
Google allows clicks with a negative keyword in the Query
After a client asked for his ads not to trigger for any queries with the word “sale” in them, I promptly included “sale” in the negative keyword list as shown below. I also included the negative keyword “airports”. Look below to see what happened.
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