PPC

Why You Should NEVER Use AMEX with Google AdWords

Posted on October 26, 2007. Filed under: PPC |

Why You Should NEVER Use AMEX with Google AdWords

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SEO is like buying a house whilst PPC is like renting, or is it?

Posted on October 25, 2007. Filed under: PPC, SEM, SEO |

SEO is like buying a house whilst PPC is like renting, or is it?

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Example of a PPC Strategy Document

Posted on October 19, 2007. Filed under: PPC |

Example of a PPC Strategy Document

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Keyword Research + Research on Keywords = Better ROI

Posted on October 17, 2007. Filed under: PPC |

Keyword Research + Research on Keywords = Better ROI

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An Exhaustive List of Search Engine Based Keyword Research Data

Posted on September 23, 2007. Filed under: PPC |

Great info on Keyword research

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Writing Killer PPC Ads (Nearly Live, Part II)

Posted on September 9, 2007. Filed under: Content/Copy, PPC |

Review of video about Writing PPC ads emphasis with Yahoo Panama ad platform http://www.traffick.com/2007/09/writing-killer-ppc-ads-nearly-live-part.asp

Look at what competitors are doing in terms of ad copy. Stand out by being different.
USP’s , unique selling propositions
Creating compelling ad copy, spicy, use a tone that’s appropriate to product/service. Example:
Cater the ad to different buyers needs (include price in [...]

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Top Dog Ad Optimisation Tips for Spotting and Improving Underperforming Ads

Posted on September 2, 2007. Filed under: PPC |

http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!517.entry

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The Benefits of Outsourcing Your Company’s PPC Management

Posted on September 2, 2007. Filed under: PPC |

The Benefits of Outsourcing Your Company’s PPC Management
From KarlRibas.com Click on link above for original post.
There are numerous benefits to employing a Search Marketing firm to manage your company’s Pay Per Click advertising. Two of the bigger benefits that easily come to mind are time-management and professional assistance.
Pay Per Click campaigns should be monitored multiple [...]

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Landing Pages Should Be Made For Humans and Machines

Posted on August 27, 2007. Filed under: PPC |

Landing Pages Should Be Made For Humans and Machines

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Playing Dirty With PPC

Posted on August 27, 2007. Filed under: PPC |

http://searchenginewatch.com/showPage.html?page=3626830

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