Archive for December, 2006

Google allows clicks with a negative keyword in the Query

Posted on December 31, 2006. Filed under: Click Fraud & Invalid Clicks |

After a client asked for his ads not to trigger for any queries with the word “sale” in them, I promptly included “sale” in the negative keyword list as shown below. I also included the negative keyword “airports”. Look below to see what happened.

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Do I need Internet Advertising?

Posted on December 31, 2006. Filed under: FAQ |

Do I need Internet Ads? Here’s how I answer:

First we spend some time on their site and study their offerings.

After performing KeyWord research and writing down preliminary traffic numbers and their correlating costs, it’s time to explain the benefits of Internet Marketing, in simple to understand language.

Start with this video.

  • No minimum spending limit
  • You Choose your daily spending limit
  • Choose how much you’d like to spend per click on each keyword
  • You pay only for clicks on your ads, not every time it’s shown
  • Ads are always on the Internet as long as your budget has not been depleted.
  • Target different populations by location and language.
  • Reach over 80% of users on the Internet with Google AdWords only.

Easy peasy.

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