Archive for March, 2007

The Enormous list of Linkbuilding tips, articles and resources

Posted on March 29, 2007. Filed under: Search Engine News |

The Enormous list of Linkbuilding tips, articles and resources

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SEO Site Analysis: Knowing the Score, Part 1

Posted on March 29, 2007. Filed under: Search Engine News |

SEO Site Analysis: Knowing the Score, Part 1

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Yes, Co-managed PPC And SEO Campaigns Work

Posted on March 29, 2007. Filed under: Search Engine News |

See the whole ppc and SEO article here

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When Local Search Isn’t Really Local

Posted on March 29, 2007. Filed under: Search Engine News |

It’s ironic that the floral industry — purveyors of bright, smile-inducing flower arrangements and heartfelt gift items — might be using cut-throat marketing tactics to hurt local flower shops. And they might be getting help from major yellow pages providers to do it, while Yahoo seems to be turning a blind eye to what’s going on.

See the whole article here 

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Does Hiring a Search Engine Marketing Firm Cost or Save you Money?

Posted on March 29, 2007. Filed under: Search Engine News |

Great article by webamama

I love this question! I see it asked over and over; at conferences, in forums, in blogs, and in articles. Of course the answer is multifaceted but I believe the right question should be – does working with an SEM company MAKE you money.

Whether through website optimization for search engines or paid search advertising, a good search marketing company is focusing on conversion (i.e. Making Money). To get to conversion someone needs to keep up with every little algorithmic change (again paid or organic) in order to optimize the campaigns. They need to keep up with all of the tools available from the vendors and the industry. They need to have the tight connection with the media vendors, and talk with them daily about contracts, IOs, budgets, opportunities, new products. They need to know all the ins and outs of the media vendors’ user interface. They need to daily bid manage! They need to daily budget manage! They watch the compeition’s results. They educate in-house marketing teams on SEM hoping for better optimized content and input on the keyword strategy. They pull together the tracking systems to get accountability. They fine tune the campaigns and recommend website changes to produce the best results from search marketing. They look for new search marketing opportunities. They make the educated guess on what the best strategy will be for upcoming quarters. If ‘they’ resides within the marketing department in a company, ‘they’ will be pulled in a ton of directions, will cost the company $100K’s year, get sick once and awhile or maybe, heavens, go on vacation, and will probably not be in a position to keep in touch with the ridiculous pace of the search+ (+ being contextual, PR, Blog search, mobile, local, video, other stuff from Google and Yahoo) industry without cloning themselves a few times.

Companies that ONLY do SEM for a living are the answer to cloning marketing managers. They are an extension of the marketing of their clients. They are the experts with experience, not only with one company but with multiple companies over multiple years, thus being able to apply, real-time, lessons learned across the board. They are focused.

Another aspect I hear presented is from the SEM companies themselves. They proudly state that they will SAVE the client money by helping them not ‘throw’ their money into search marketing with reckless abandonment. They will apply sound tactics to lower the client’s cost-per-lead (sale) therefore causing the client to spend less money (even with the management fee tacked on). This is backwards. When we take on a new client we lower their cost-per-lead so much (even with the management fee tacked on) the budget doesn’t go down – the lead flow just goes up. And in turn the client actually wants to spend MORE.

A disclaimer statement – we make our customers money!

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How to 301 Redirect Non-WWW to WWW URLs

Posted on March 29, 2007. Filed under: Search Engine News |

Great article on 301 re-directs

The Problem
Search engines consider http://stepforth.com and http://www.stepforth.com different websites. As a result, if your website has been linked to from other websites using a mix of the two URLs you are effectively splitting the potential benefit of valuable link popularity.

The Solution
Using a 301 redirect on the “non-www” version of the URL, which is essentially a “permanent” redirect in server talk, you can effectively consolidate all of your link popularity to a single URL. This consolidation will serve to increase your website’s chances of obtaining and maintaining top rankings.

How To Enable The 301 Redirect
You need to instruct the server you are hosting your website on to redirect the traffic seamlessly. To do this you need to first establish what type of server your website is hosted on. There are two main types of servers that are in use: Microsoft and Apache (Linux/Unix). Once you have established the server type you need to follow their related instructions below. Please note this is best left to a person with some technical knowledge.

Non-www 301 Redirects with Microsoft IIS Servers || Non-www Redirects with Apache Servers

A) Installing the Non-WWW 301 Redirect on a Apache Server

Ensure that your hosting provider has the Apache Rewrite Module turned on; this is a definite requirement for this fix to work. In most cases your hosting provider will not have a problem enabling the module if it isn’t already enabled (it seems to be on in most circumstances).

If you have access to the httpd.conf file on your server then you can actually enable the module yourself. Open the httpd.conf file, back it up somewhere in case of error (you cannot be too safe) and then uncomment the following line:

LoadModule rewrite_module modules/mod_rewrite.so

Once the line is uncommented, save the file and restart the server then proceed with the following steps.

Download the .htaccess file from your website’s root web folder to a folder on your machine where you can edit it.

Make a copy of the .htaccess file and save it somewhere else for safe keeping in case you need to revert to the old version – do not edit this version.

Open the original .htaccess you downloaded in Notepad

Add the following code (in red) into the .htaccess file. Be sure to substitute “example.com” with your own website information but touch nothing else.

RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) http://www.example.com/$1 [R=301,L]

Upload the file back to your website in the exact same place you downloaded it.

Once the upload is complete open a browser and try visiting the “non-www” version of your website address. If the .htaccess is working as it should you will be redirected immediately to the proper “www” version of your website. This will be reflected in your browser’s address bar.

To be 100% certain this has worked appropriately I suggest visiting this URL and typing in your “non-www” website address into the HTTP Server Header Checker. This tool will show you whether the 301 redirect is being provided by the server. This is what a search engine will see when it visits the site. The result should look like the following areas in red:

#1 Server Response: http://example.com
HTTP Status Code: HTTP/1.1 301 Moved Permanently
Date: Wed, 14 Mar 2007 22:49:28 GMT
Server: Apache/1.3.27 (Unix) PHP/4.4.1 FrontPage/5.0.2.2510 mod_ssl/2.8.14 OpenSSL/0.9.6b
Location: http://www.example.com/
Connection: close
Content-Type: text/html; charset=iso-8859-1
Redirect Target: http://www.example.com/

#2 Server Response: http://www.example.com/
HTTP Status Code: HTTP/1.1 200 OK
Date: Wed, 14 Mar 2007 22:49:28 GMT
Server: Apache/1.3.27 (Unix) PHP/4.4.1 FrontPage/5.0.2.2510 mod_ssl/2.8.14 OpenSSL/0.9.6b
Connection: close
Content-Type: text/html

If the redirect worked you are done! Congratulations.

If this has not worked you need to restore the backup you made of the .htaccess file to your website. After the backup is restored go back and review the revised .htaccess on your computer, compare the information to the instructions above and make sure there were no mistakes. If no mistakes are found your server may require custom programming which is beyond the scope of this FAQ; please contact your hosting provider for more information.
B) Installing the Non-WWW 301 Redirect on a Microsoft IIS Server

Microsoft servers do not have a .htaccess file to alter so we suggest that you contact your hosting provider and request they make this change for you. If they are baffled or need further instructions on how to make the changes you can refer them to the tutorials referenced below:

Using Internet Services Manager create a new IP-based website using the http://example.com URL or alternatively you can avoid using a unique IP by using the host header (virtual website) of http://www.example.com.

Now verify the server headers for each website using the Server Header Checker. The server response should be 200 OK for both addresses.

Now add your domain-revised version of the following ASP code to the default home page for http://example.com:

< %@ Language=VBScript %>
< %
Response.Status=”301 Moved Permanently”
Response.AddHeader “Location”, http://www.example.com
%>

Note: do not change the spacing or line placement within the above code; place it as is.

Once the default page is online first visit your website via http://example.com to ensure the redirect is working. Next check the server headers for http://example.com and make sure you see the following code within #1: “HTTP Status Code: HTTP/1.1 301 Moved Permanently”. That code will confirm the 301 redirect is being properly communicated.

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Remapping Dynamic URLs to Static URLs can Increase Traffic

Posted on March 27, 2007. Filed under: Search Engine News |

Great article on dynamic URL’s and 301 re-directs

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Google Analytics vs many others

Posted on March 23, 2007. Filed under: Search Engine News |

Google Analytics vs many others

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Making a Site Link Friendly

Posted on March 23, 2007. Filed under: Search Engine News |

Great article on making a site link friendly by Rand Fishkin

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Every Site is Linkbait & Linkerati Worthy

Posted on March 23, 2007. Filed under: Search Engine News |

Great link article by Rand Fishkin

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