Writing Killer PPC Ads (Nearly Live, Part II)

Posted on September 9, 2007. Filed under: Content/Copy, PPC |

Review of video about Writing PPC ads emphasis with Yahoo Panama ad platform http://www.traffick.com/2007/09/writing-killer-ppc-ads-nearly-live-part.asp

  • Look at what competitors are doing in terms of ad copy. Stand out by being different.
  • USP’s , unique selling propositions
  • Creating compelling ad copy, spicy, use a tone that’s appropriate to product/service. Example:
  • Cater the ad to different buyers needs (include price in ad)
  • Reassure people with 24/7 customer service.
  • Test ads a/b/c split testing propositions.
  • Different search engines, have differnet audiences, tailor ads to audience on engine through testing.
  • Yahoo, allows you to get 40 characters in headline.
  • Check out book called Mastering Panama by Mona Elesseily http://www.page-zero.com/yahoo-search-marketing/ about Yahoo PPC platform.

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