Archive for October, 2007

Mining site search terms to find the best—and cheapest—web search keywords

Posted on October 26, 2007. Filed under: SEO |

As e-retailers launch their holiday season marketing campaigns, many will again run into the high cost of the most popular Internet search keywords. But mining their site search activity can produce less costly and surprisingly effective search terms that have been shown to lead to e-commerce purchases, says Joe Lichtman, vice president of product management for Fast Search and Transfer, provider of the FAST ImPulse site search application.

“Retailers are finding they can go into their site search reports to look for multi-term keywords like ‘large flat-panel TV’ or ‘flat-panel TV with DVD’ instead of the most popular and costly ‘flat-panel TV,’” Lichtman says. “It’s much cheaper to go into long-tail keywords and find patterns which lead to sales.” Long-tail keywords, which often are grouped in extended phrases, are search terms outside of the most popular and typically shorter terms like “TV” or “flat-panel TV.”

One of FAST’s clients, for example, realized that the term “config” could be used effectively alongside consumer electronics terms. Short for configurate or configurator, “config” used in a multi-word term like “config laptop” can connect with shoppers looking to personalize a laptop computer, but at a fraction of the cost of buying “laptop” as a keyword, Lichtman says.

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Why You Should NEVER Use AMEX with Google AdWords

Posted on October 26, 2007. Filed under: PPC |

Why You Should NEVER Use AMEX with Google AdWords

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Seven Writing Tips from Stephen King

Posted on October 25, 2007. Filed under: Content/Copy |

http://www.dailywritingtips.com/seven-writing-tips-from-stephen-king/

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SEO is like buying a house whilst PPC is like renting, or is it?

Posted on October 25, 2007. Filed under: PPC, SEM, SEO |

SEO is like buying a house whilst PPC is like renting, or is it?

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Four Reasons Why the Entertainment Niche is Great for Making Money

Posted on October 25, 2007. Filed under: Blogging, Content/Copy, Cool Sites, Social Media |

Four Reasons Why the Entertainment Niche is Great for Making Money

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Excellent piece on linkbait

Posted on October 25, 2007. Filed under: Links |

What Microsoft can teach you about linkbait

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Example of a PPC Strategy Document

Posted on October 19, 2007. Filed under: PPC |

Example of a PPC Strategy Document

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44 Internet Marketing Articles That Everyone Should Read: Internet Marketers Group Writing Project

Posted on October 18, 2007. Filed under: SEM |

44 Internet Marketing Articles That Everyone Should Read: Internet Marketers Group Writing Project

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SEO Theory – SEO Theory and Analysis Blog

Posted on October 18, 2007. Filed under: SEO |

SEO Theory – SEO Theory and Analysis Blog

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Intelligent site structure for better SEO!

Posted on October 18, 2007. Filed under: Cool Sites |

Click here for a great article on intelligent site structure

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