PPC

Why You Should NEVER Use AMEX with Google AdWords

Posted on October 26, 2007. Filed under: PPC |

Why You Should NEVER Use AMEX with Google AdWords

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SEO is like buying a house whilst PPC is like renting, or is it?

Posted on October 25, 2007. Filed under: PPC, SEM, SEO |

SEO is like buying a house whilst PPC is like renting, or is it?

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Example of a PPC Strategy Document

Posted on October 19, 2007. Filed under: PPC |

Example of a PPC Strategy Document

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Keyword Research + Research on Keywords = Better ROI

Posted on October 17, 2007. Filed under: PPC |

Keyword Research + Research on Keywords = Better ROI

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An Exhaustive List of Search Engine Based Keyword Research Data

Posted on September 23, 2007. Filed under: PPC |

Great info on Keyword research

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Writing Killer PPC Ads (Nearly Live, Part II)

Posted on September 9, 2007. Filed under: Content/Copy, PPC |

Review of video about Writing PPC ads emphasis with Yahoo Panama ad platform http://www.traffick.com/2007/09/writing-killer-ppc-ads-nearly-live-part.asp

  • Look at what competitors are doing in terms of ad copy. Stand out by being different.
  • USP’s , unique selling propositions
  • Creating compelling ad copy, spicy, use a tone that’s appropriate to product/service. Example:
  • Cater the ad to different buyers needs (include price in ad)
  • Reassure people with 24/7 customer service.
  • Test ads a/b/c split testing propositions.
  • Different search engines, have differnet audiences, tailor ads to audience on engine through testing.
  • Yahoo, allows you to get 40 characters in headline.
  • Check out book called Mastering Panama by Mona Elesseily http://www.page-zero.com/yahoo-search-marketing/ about Yahoo PPC platform.
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Top Dog Ad Optimisation Tips for Spotting and Improving Underperforming Ads

Posted on September 2, 2007. Filed under: PPC |

http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!517.entry

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The Benefits of Outsourcing Your Company’s PPC Management

Posted on September 2, 2007. Filed under: PPC |

The Benefits of Outsourcing Your Company’s PPC Management

From KarlRibas.com Click on link above for original post.

There are numerous benefits to employing a Search Marketing firm to manage your company’s Pay Per Click advertising. Two of the bigger benefits that easily come to mind are time-management and professional assistance.

Pay Per Click campaigns should be monitored multiple times throughout each day. If a merchant is going to be successful online, he or she will be responsible for many hours each week managing bid changes, writing and adding new advertising copy, reconfiguring daily, weekly, and monthly budget figures, and reviewing and acting on analytics data. There is a lot to do, and very little time to do it… especially if the merchant is a single-person or smaller operation.

In addition to that, PPC marketers spend a great deal of their time learning. We read industry focused blogs and newsletters, test new products and services offered by the search engines, and attend several yearly PPC seminars and conferences. Therefore, when you employ a Search Marketing firm to manage your company’s advertising you are essentially buying their wealth of advertising knowledge as well as their past years of experience in dealing with PPC accounts, platforms, strategies, and techniques. The resources that professional PPC managers bring to the table are endless and are typically without additional costs.

Employing a Search Marketing firm to manage your PPC advertising means having the peace of mind that your company’s campaigns are being run correctly, in addition to now having the necessary time needed to effectively attend to the many other daily tasks associated with running an online business.

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Landing Pages Should Be Made For Humans and Machines

Posted on August 27, 2007. Filed under: PPC |

Landing Pages Should Be Made For Humans and Machines

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Playing Dirty With PPC

Posted on August 27, 2007. Filed under: PPC |

http://searchenginewatch.com/showPage.html?page=3626830

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