SEO

Targeting Your Press Release With Google Trends

Posted on November 15, 2007. Filed under: PR, SEO |

Great Tips on SEO and PR

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Search Illustrated: Podcast Optimization

Posted on November 14, 2007. Filed under: SEO |

Great tips on optimizing podcasts, click here!

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Top 6 Ideas for Incredible Viral Content

Posted on November 5, 2007. Filed under: SEO, Social Media |

Top 6 Ideas for Incredible Viral Content

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Mining site search terms to find the best—and cheapest—web search keywords

Posted on October 26, 2007. Filed under: SEO |

As e-retailers launch their holiday season marketing campaigns, many will again run into the high cost of the most popular Internet search keywords. But mining their site search activity can produce less costly and surprisingly effective search terms that have been shown to lead to e-commerce purchases, says Joe Lichtman, vice president of product management for Fast Search and Transfer, provider of the FAST ImPulse site search application.

“Retailers are finding they can go into their site search reports to look for multi-term keywords like ‘large flat-panel TV’ or ‘flat-panel TV with DVD’ instead of the most popular and costly ‘flat-panel TV,’” Lichtman says. “It’s much cheaper to go into long-tail keywords and find patterns which lead to sales.” Long-tail keywords, which often are grouped in extended phrases, are search terms outside of the most popular and typically shorter terms like “TV” or “flat-panel TV.”

One of FAST’s clients, for example, realized that the term “config” could be used effectively alongside consumer electronics terms. Short for configurate or configurator, “config” used in a multi-word term like “config laptop” can connect with shoppers looking to personalize a laptop computer, but at a fraction of the cost of buying “laptop” as a keyword, Lichtman says.

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SEO is like buying a house whilst PPC is like renting, or is it?

Posted on October 25, 2007. Filed under: PPC, SEM, SEO |

SEO is like buying a house whilst PPC is like renting, or is it?

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SEO Theory – SEO Theory and Analysis Blog

Posted on October 18, 2007. Filed under: SEO |

SEO Theory – SEO Theory and Analysis Blog

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Great story on Automating SEO

Posted on October 18, 2007. Filed under: SEO |

Big SEO: Automate Or Die Trying

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How to Optimize for Ask

Posted on October 17, 2007. Filed under: SEO |

How to Optimize for Ask

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Rewriting the Beginner’s Guide – Part I continued

Posted on October 17, 2007. Filed under: Search Engine News, SEM, SEO |

Rewriting the Beginner’s Guide – Part I continued

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Nothing Beats Customized Search Marketing

Posted on October 17, 2007. Filed under: SEO |

Nothing Beats Customized Search Marketing

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